I just used the Watchmen Blu-Ray I have to get a digital copy transfered off the included extra disc straight into my iTunes library. When I heard about digital copy before I dismissed it but after seeing this, it’s surely the best of both worlds and has to be the future of home entertainment.
When I say future, I mean more as a bridge to fully digital distribution whenever that happens. This is a great thing for letting people get their feet wet and get a feel for what’s to come eventually.
I think it’s a fantastic idea and everyone should be doing it.