This can’t be right. Harley-Davidson, that company that makes huge, old fashioned, rumbly, V-Twin cruisers. They’re leading the charge into electric motorcycles. I never thought I would be saying that.
They are reinventing themselves at pace into a company fit for the future with plans for multiple electric bikes. A powerful naked bike, urban runabouts, even an ebike. I would like to know of anyone who predicted this.
The biggest aspect to this, is the fact that they’re blowing Yamaha, Honda, Suzuki and the rest out of the water. This has got to be hugely embarrassing for all of the major manufacturers. Beaten to electric by the company everyone expected to be consigned to the history books because of the rise of electric, not embracing it.
Even BMW and Piaggio, who are embracing the change more than the others, haven’t done anything for a long time, and keep delaying their debut EV respectively.
When I was a kid, I was drawn to Harley-Davidson. Then over time I lost interest as I got more and more into technology and modern designs. But now it’s great to see the transformation they’re on the path towards, and I’m fully back onboard as a fan of the company. I just hope they can convince their customers to make the switch, while simultaneously attracting a whole new audience.
I really hope it pays off for them, because it would have been so easy for them to bury their heads in the sand and do nothing. But they came out swinging, fighting for a better future for the company.