There seems to be a theme running through the left wing media. Many of the personalities and activists hate Elon Musk. But why? I think lack of knowledge is the key aspect, in addition to believing hit pieces in the mainstream press about him and his companies.
If I were to guess what these people associate Musk with, in no particular order I would say: billionaire, pointless space stuff, fast cars for rich people, abusive labour practices etc.
They’re not going to say sustainability, solar, self-driving cars, battery storage, making life multi-planetary and so on.
This lack of knowledge is really hurting his own brand and while it’s not exactly hurting the company right now, it has the potential to be very damaging further down the line. Especially once the corporate media decide they no longer need to smear him and Tesla and they all of a sudden are his biggest fans because they realise he’s corporate himself. And that could rile up the uneducated Tesla haters even more.
But the thing is, he’s doing corporate in a way people don’t understand. It’s not about greed as it usually is. It’s about making the world a better and safer place. And while he’s not perfect, he definitely doesn’t deserve the shit the he’s having to deal with from certain sections of the left wing. It must be weird being attacked by both left and right at the same time for totally different reasons. Perhaps that’s the sign of a true disrupter.
The guy isn’t perfect, and there are things I wish he and Tesla did differently as well. But when you’re in the public eye, you’re never going to be able to please everyone all the time. Especially when you’re as outspoken as he is. And that brings me on to my final point. Because he’s so active on Twitter for fun as well as for serious things, he makes himself a target in a way no other CEO does. Other manufacturing companies do things far more egregious than his companies ever have or will. But because he’s on Twitter constantly joking around, he winds people up no end.
I think things will settle down in the near future. Once Tesla are established in the S&P 500 and the hit pieces start drying up, and general knowledge about the company increases. But if all else fails, perhaps it would be a good time to do what I’ve been suggesting for a while and build battery electric buses, trains, e-Bikes and micro-mobility devices. I’m going to have a full post on buses soon if you’re interested in my thoughts on that.