The types of innovations that excite me in cycling are things related to reliability, durability and sustainability and cargo. I don’t really care about aerodynamics, weight reduction or high end materials. They’re not relevant to 99.9% of people and they are usually anything but sustainable.
Good things are happening. You just need to look at Riese & Muller, Urban Arrow, Tern, Gocycle, Bosch, Yamaha, Rohloff, Pinion, NUA Bikes, Nicolai and many others to see that. But all the good that is being done is being dwarfed by the stagnation and lack of useful innovation happening elsewhere.
Look at Specialized’s website for example. Every single model they offer is fitted with derailleur gears. They ditched their urban brand Globe many years ago. That was the only good thing they’ve done in my opinion. Everything else has been innovation in the wrong areas. Yeah, the Levo is a great electric mountain bike, but EMTBs aren’t going to free us from cars. They’re just fucking up the world more. Allowing more people to fuck up the countryside than ever before. And driving their bikes out there with their big SUVs.
It’s not enough for belt drives and gearboxes to still be niche in 2020. We need them to be mainstream if we’re going to get rid of cars from our urban and suburban areas. People want bikes that need a simple service once a year, like a car. They want tyres that don’t need inflating once a week, like a car. Schwalbe seems to understand that. I’m very excited about their new Aerothan tubes. But it definitely feels like most of the industry doesn’t get any of this. The U.K. cycling media most definitely doesn’t based on what I’ve seen. They approach everything from a performance perspective. If we’re going to see an urban cycling takeover, it’s not going to be anything to do with them.
But at the end of the day, it always comes back to the car culture. As long as bicycles are not treated as serious vehicles in a society, people will not be willing to spend the money required to get all of the benefits of the type of bike tech I support.
I’m tired of being met with a sea of rusty old derailleur equipped bikes at every bike parking area. And even at bike shops, seeing nothing but derailleur bikes in 2020. We desperately need change now. As much as I love Shimano, they are hugely to blame for this current situation we’re facing. They need to stop making derailleurs for non-race bikes and strongly push manufacturers to make the shift to gear hubs. And they need to come out with a gearbox, as has been rumoured, that really pushes the bike industry in a new direction.