No. It won’t be. It will certainly be big for EVs, but until we get to a point where 51% of the cars on show are EVs, then we won’t be there in my opinion.
However, in terms of public perception of EVs and the idea that they will take over entirely from fossil fuels, this may indeed be it. Jaguar, Audi and Mercedes will all unveil either prototypes or full production EVs. But I see this trend where people still don’t fully understand that EVs are here to take over. They think of them as an accompaniment to an ICE car. A second car for running errands around town. I’m hopeful that the I-Pace, e-Tron Quattro and eQC will change that. Tesla already should have, but many still have never heard of Tesla and seeing it from established luxury ICE car makers should make a difference. Perceptions won’t change overnight but I don’t think it will take that long.
Make no mistake, Geneva will be huge for EVs, but most likely 90% of the cars shown there will not be electric. Which for me will be deeply frustrating and depressing. It may take until 2020 before we get to that magical 51%. It may happen sooner, and I really hope I’m wrong, but I think 2020 is a reasonable assumption.