Is it better to act as if you don’t care about climate change?

It’s pretty depressing when I talk to people, and every time we get onto the subject of things like driving, people have no interest or just don’t know anything about climate change, or at worst don’t care at all. “It’s someone else’s problem right? It doesn’t effect me.”

I understand that, but I find it hard to not care. Maybe it would be better if I acted like I didn’t, or at least not talk about it as much as I do. Not everyone knows what Tesla is, they aren’t going to buy a Nissan Leaf, even the BMW i8 isn’t going to change their opinion on hybrid cars. Maybe the best way environmentalists like me can hope to make a difference, is just by letting things go bad. If we don’t do anything, and we just leave it to the scientists and car manufacturers to keep working behind the scenes, in the meantime the general public will continue to use up our fuel resources. Before long they’ll have no choice but to make an effort to change their ways.

Will it be too late by that point? Is it already too late to reverse the damage that’s been done to our atmosphere? I don’t know, but what I do know is that every day that we continue as we are, the job is getting progressively more challenging.

Perhaps the recent reduction in oil prices can be a blessing in disguise. Maybe it’ll help to deplete the oil faster and put us on the right track quicker, albeit while doing more damage in the process.

Simply put, we should probably stop ramming the facts down peoples throats and instead just quietly do our bit and hope for the best going forward. It’s like the I’m a Mac, I’m a PC ads. By annoying your potential customers, you’re probably not getting the desired effect from your advertising. You’ve got to allow people to catch up on their own terms, however painfully slow that feels to us as technology fans and environmentalists.

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