Digg’s latest update, will it bring the hardcore back?

Image representing Digg as depicted in CrunchBase
Image via CrunchBase

Digg recently made some changes to their design. At first, the changes may be a bit difficult to spot, but if you look closely, you’ll notice that there is now a more streamlined interface at the top of the page, with the search now hidden behind a button. The profile stats of the past have returned and the list of topics is now back as a list just below the main navigation.

I think these changes, along with the return of the bury button, will help Digg to regain some of the readers who defected to Reddit when the universally panned Digg design launched last year. However, I think it’s probably going to end up being too little too late and I don’t think there’s anything Kevin Rose and the team can do to bring the site back to its heyday. That ship has sailed, and they should have accepted any offer they had for the company when they had the chance.

The site may end up at the point where they only bother keeping it going in some fashion because they need it to be able to continue with the extremely successful Diggnation podcast on Revision 3. Without that, I don’t know if they would take the effort to keep it going.

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