The future of TV really does appear to be up in the air at the moment. How will cable, satellite and freeview fit in to the increasingly web based streaming model?
Can Google succeed in bringing this kind of service to the mainstream where Apple haven’t done exceptionally well as of yet with the Apple TV.
Google are taking the same approach here as they are with Android in that they are making their software available on many different platforms and devices as opposed to Apple who like to keep things strictly integrated into their own ecosystem of products.
If Android continues to be successful and Google TV takes off then we may see Apple having to branch out and embrace other companies more as well, but it seems unlikely that they would unless they really had to.