Well that was interesting. After predicting that you never know what will happen with Apple, they go and do almost what I speculated about. They didn’t announce The Beatles on iTunes, but what they did announce effectively confirms this.
Apple Inc have aquired all the rights to the name Apple. They are leasing the Apple name and logo back to Apple Corps for their use. So does this mean Apple Inc now essentially has a record label? If not then they should have just done an outright purchase of Apple Records.