These new ads are great to see, for a few reasons. Firstly, Apple are taking more time to advertise the Mac rather than the iPod which is cool. It’s also a well done and clever campain.
My favourite of them is probably the one about bundled software. The difference between the two platforms is clear in this one. The Mac has the iLife suite of apps and the PC has calculator and a clock.
The only problem is maybe some windows users will not realise the two guys represent the computers and not the users. Though this isn’t too likely because its clear enough.
Apple are in a good position at the moment which is good to see but its not advertising that makes the mmoney, they have to actually sell the computers. Hopefully the people who have thought about switching before will take the plunge now.
I think we’ve been close to having a Mac in this house twice now but both times we have chickened out and gone for the windows pc which looking back on it was a big mistake.
You can watch all the ads in quality up to hd on the Apple site, but not at the UK one. Brits have to put up with the ugliness of the MacBook Pro 17″ right now.